Recently, Air Miles, a popular shopping rewards program in Canada, announced that if miles aren’t used for five years, they’d expire. This was to come into effect on January 1, 2017. Canadians were in an uproar, as they’d be losing millions of miles.
CBC reporter Sophia Harris announced today that Air Miles will be cancelling their plan to introduce a points expiry policy, effective immediately. The article states:
“We have decided to cancel the expiry policy so that all collectors, regardless of location, can be confident that their balances will be protected,” Bryan Pearson, president and CEO of LoyaltyOne, said in a statement.
This is fabulous news for Canadians who were worried about their Air Miles. Personally, I don’t care about Air Miles because I think they offer little value, but I realize most Canadians collect Air Miles from shopping and from BMO/AMEX. I wonder if this kills the recent Ontario bill to ban rewards points expiry?