Now Available: $25 Loblaw Gift Card FREE

In late December, Canadian grocery giant Loblaw announced that, in response to bread price-fixing investigations, they would proactively offer a $25 gift card to impacted customers. I suspect a good chunk of Canadians have shopped at one of the many Loblaw affiliated brands. Loblaw expects 3 – 6 million claims.

You can register for a card if you have purchased one of the impacted  bread products between January 1, 2002, and March 1, 2015.

Impacted brands are:


To register, visit the website for claims. In the following provinces, you must be 18 years old to claim:

Alberta, Manitoba, Ontario, Prince Edward Island, Québec, or Saskatchewan

In these provinces, you must be 19 years old:

British Columbia, New Brunswick, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, or Yukon

You must submit you claim by May 8, 2018. Your rights to join litigation against Loblaw are NOT diminished. However, if you do sue Loblaw, INCLUDING joining a class-action lawsuit, if Loblaw is ordered to compensate you, $25 would be deduced from your award entitlement.

In the terms of the offer, Loblaw has reserved the right to limit the number of cards ordered. I think engaging that clause would destroy all the good will they’re paying for, and would be a poor business decision. Regardless, this could well be a “WHILE SUPPLIES LAST” type of offer.

Julie Cazzin of MoneySense wisely suggests that, as a good act of charity, to give your gift card to a local food bank. These charities are critically important to our communities.


You do NOT need to submit any documents to make a claim. The card will be mailed out within 6-12 weeks. To order, simply complete the registration. They will require your name, address (to mail card), date of birth (to confirm age requirements), number of adults in household (to monitor for abuse), and email/phone (contact).

You can search for a local food bank online. You can have the card mailed directly to your desired food bank by changing the “mailing address” field as different from your residential address. I would add the name “FOOD BANK DONATION – /NAME OF FOOD BANK/” to the mailing address info. You can also order it to your home address and physically bring it to a location.

This is an easy and substantial way that you can help local food banks, a service of tremendous humanitarian value to our communities.

Are you eligible to claim? What are your thoughts?



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