Aeroplan points are a pseudo-currency, and can be converted into something tangible. When making “purchasing” decisions, it’s a good idea to know what the value of your currency is. That is, is an Aeroplan point worth 1 cent, 1.8 cents, etc. Of course, the value of a point will be different for every person: if your goal with Aeroplan points is to redeem for hotels or a toaster, the value of a point will be much lower than if you redeem for First Class international travel.
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