a patio with a couch and a table

Starwood Sign-Up Bonus Ending in Three Days!

American Express has been offering a promotional sign-up bonus of 25,000 Starwood Preferred Guest points after spending $1,500 in three months. This offer is the same for the personal and business variants of the SPG credit cards. This offer ends October 18, 2017.

===> Starwood Personal Credit Card

===> Starwood Business Credit Card

The normal sign-up bonus for this card is 20,000 points. Since Starwood will be disappearing soon with the Starwood-Marriott merger, so too will this credit card.

a credit card with a red background
Source and Copyright: American Express Canada (retrieved 2017-07-08)

What Can I Do With Starwood Points?

Starwood points are widely considered as the most valuable. They can be transferred to over a dozen frequent flyer programs, including Aeroplan, Alaska Airlines, Asiana, Japan Airlines, and a number of other high-value programs. For every 20,000 Starwood points that are transferred to a frequent flyer program, you’ll get an additional 5,000 miles. So the sign-up bonus of 25,000 Starwood points would turn into 30,000 frequent flyer miles.

You can redeem your points for Starwood properties, many of which rank among the best in the world. Further, if you book five award nights, the fifth night is free. Finally, you can convert 1 Starwood point into 3 Marriott points, which means you can access the largest inventory of hotel rooms of any points program, including world-class Ritz-Carlton hotels.

a patio with a chair and a view of the water
The Ritz-Carlton Kyoto is one of the world’s most beautiful hotels. (Source: The Ritz-Carlton Hotel Company, L.L.C.)

How Do I Get This Card?

American Express issues two types of cards: charge cards and credit cards. You are allowed an unlimited number of charge cards, and two credit cards. The Starwood cards are credit cards. This means you can have both the business and personal Starwood credit cards, which would give you 50,000 Starwood points.

American Express has a term for this offer which restricts the sign-up bonus for the personal card only to once per lifetime. This restriction doesn’t exist for the business card. While this language exists, I haven’t seen any reports of American Express enforcing this rule for Starwood cardsAt least for now, it seems that you can get the Starwood personal credit card more than once and get the sign-up bonus.


Starwood points are the most valuable points out there, due to their flexibility and access to quality hotels and airlines. Since the Starwood credit cards will soon be discontinued with the Starwood-Marriott merger, and this is the best offer for these cards in Canada, you should apply for one or both prior to October 18. 

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  1. Hi, any idea if they change their SPG referral bonus recently? It was recently 10,000 but now i see it as 5,000? out of curiousity…cheers

    The Starwood Preferred Guest®* Credit Card from American Express
    As the Basic Cardmember, refer a friend and you1 could earn a referral bonus of 5,000 Starpoints®* for each approved referral up to a maximum annual referral bonus of 75,000 Starpoints2.
    Your friend could earn our Starwood Preferred Guest®* Credit Card from American Express points offer of 25,000 Bonus Starpoints when they charge $1,500 in purchases to their Card in the first 3 months of Cardmembership3. Offer subject to change at any time.

    Important Notice
    You should only send your link to friends and family who genuinely want to receive it
    Only friends and family
    Ask their permission first

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