€20 off hotel/car rental, NO MINIMUM!

Many thanks to flyinghigh77 for posting this on Flyertalk

AMEX Travel Germany is offering a promo code, jetztamex, that discounts €20 off a hotel or car reservation, with no minimum price or stay requirements. Although we’ve seen plenty of better discounts on hotels, this sort of discount can be extremely lucrative for car rentals. If you booked a car for single-day reservations consecutively (say, for a week), using this code, you could save a bundle.

Why does the LCBO offer AIR MILES?

The Liquor Control Board of Ontario (LCBO), Ontario’s near monopolistic retailer of alcoholic beverages and one of the world’s largest single purchasers of alcohol, awards customers with AIR MILES for purchases. AIR MILES, like Aeroplan and other award schemes, are largely meant to incentivize consumption. A while ago I asked the LCBO why, as a monopoly, would they offer AIR MILES to consumers? If consumer basically don’t have any other option than to purchase from the LCBO, it’s unlikely that offering AIR MILES incentivizes consumption. That is, in a monopolistic situation, it doesn’t make much sense to offer bonuses when the consumer doesn’t have any other option.

Any suggestions?

I’m delighted to have both regular readers from when I started this blog, and the many new readers I’ve gained since joining BoaringArea/Prior2Boarding. I’ve written 140+ posts since last June with very little guidance. Although I get regular feedback from some readers, I don’t always know whether I’m doing something well or poorly.